Strategy & Tracking
Attribution
Clean tracking and honest attribution, so you know which dollars actually produce revenue.
2 articles
Attribution 8 min
Marketing Attribution Models, Explained Without the Jargon
An attribution model decides which channel gets credit when a homeowner books a remodel. Pick the wrong one and you defund the campaigns that actually fill your calendar. Here is each model in plain English, and how to choose.
Attribution 8 min
Reading Attribution in GA4 Without Fooling Yourself
GA4 now defaults to data-driven attribution and has retired four old models. Learn to read the Attribution reports correctly so you stop double-counting your remodel leads and stop trusting numbers that are quietly off by 5 to 20 percent.
Reading is good. Results are better.
A free Blueprint shows you exactly where your funnel leaks — and which of these systems moves the needle first.