Paid Advertising
Meta & Paid Social
Make every ad dollar accountable to pipeline — lower cost per lead, sharper bidding, less waste.
3 articles
Meta & Paid Social 8 min
Facebook & Instagram Ads for Lead Generation
Meta is the cheapest lead channel most remodelers have. The 2024 WordStream benchmarks put the average Facebook cost per lead at $21.98, roughly a third of the $66.69 you pay on Google Search, and the levers that protect quality at that price are a short, fixable list.
Meta & Paid Social 8 min
Retargeting Ads That Bring Buyers Back
Most homeowners who price out a remodel never call back on their own, the same way roughly 70% of online carts get abandoned. Retargeting recovers a slice of that lost demand, and warm audiences routinely return 4x or more on ad spend where cold prospecting returns about 2x.
Meta & Paid Social 8 min
YouTube Ads That Generate Leads, Not Just Views
YouTube is a demand-generation channel for remodelers, not a vending machine for clicks. Run it as a lead source and the numbers work: skippable in-stream views average around $0.024 in early 2026, and the remodel leads come from how you target, hook, and measure, not from buying more impressions.
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