Definition
Google Business Profile (GBP), formerly Google My Business, is the free listing that determines how your business shows up in Google Maps and local search results. It holds your name, address, phone, hours, categories, reviews, photos, and posts, and it's the single biggest lever in local SEO.
In depth
For any business that serves a local area, the Google Business Profile is the front door. It's what searchers see in the Map Pack, what feeds your star rating, and what gives them a one-tap way to call, get directions, or visit your site. A complete, accurate profile often does more for local visibility than the website itself.
Optimizing a profile means more than filling in the blanks. The right primary category, accurate service areas, real photos, consistent contact details, and a steady flow of reviews all feed Google's read on how relevant and prominent your business is. Each one is both a ranking signal and a reason for a searcher to choose you over the listing beside you.
Profiles drift. Hours go stale, categories get outdated, and review questions sit unanswered. Google notices, and so do customers. We keep the profile current and active, because in local search the listing that looks alive is the one that wins the click.
SEO
Want this run for you, not just read about?
Own the searches your buyers make right before they act, and compound the traffic over time.